Our Process: Market Analytics for Ad Success

Gain a clear view of campaign performance with an approach that centres on precision, transparency, and results-focused analysis, tailored for advertisers seeking reliable insights.

Meet the Analytics Experts

Experience in data science and advertising performance measurement

Alicia Morgan

Alicia Morgan

Lead Data Analyst

Master of Data Science University of Sydney

Advertising Effectiveness

Insight Dynamics

Certifications:

Certified Data Analyst Google Analytics Individual Qualification

Methodologies:

Regression analysis methods Cross-channel attribution Trend pattern discovery Performance benchmarking Market segmentation

Key Skills:

Data interpretation Result synthesis Insight communication Tool expertise

Delivers advanced advertising analytics through rigorous data management and market assessment.

Ben Patel

Ben Patel

Market Insights Manager

Master of Business Analytics Monash University

Market Research Analysis

Ad Metrics Group

Certifications:

Certified Business Intelligence Professional AMA Professional Certified Marketer

Methodologies:

Competitive benchmarking Client segmentation Audience retention analysis Survey design methods Performance trend assessment ROI estimation

Key Skills:

Client reporting Research planning Stakeholder liaison Data visualisation

Coordinates data-driven reviews and translates results into practical actions for clients.

Rebecca Hsu

Rebecca Hsu

Senior Performance Analyst

Bachelor of Marketing Analytics UNSW Sydney

Digital Campaign Analysis

Pointwise Research

Certifications:

Market Data Analytics Specialist Certified Marketing Professional

Methodologies:

Digital channel evaluation Algorithm validation Ad conversion tracking Engagement mapping Competitor analysis User behaviour analysis

Key Skills:

Pattern identification Tech adaptability Report generation Market evaluation

Specialises in evaluating high-volume advertising data and reporting market trends.

Martin Blake

Martin Blake

Advertising Data Strategist

Bachelor of Information Systems RMIT University

Data Strategy Development

Market Reach AU

Certifications:

Certified Market Analyst Chartered Marketing Analyst

Methodologies:

Longitudinal campaign tracking Process optimisation Signal analysis Strategic roadmap design Outcome pattern mapping Statistical modelling

Key Skills:

Framework design KPI analysis Stakeholder reporting Continuous improvement Insight delivery

Designs frameworks for ongoing campaign analysis and industry benchmarking.

Our Proven Process

1

Initial Consultation

Set clear objectives for your advertising assessment with a focused discussion on goals and priorities.

2

Data Collection

Gather campaign, channel, and audience data to establish a reliable foundation for analysis.

3

Performance Analysis

Apply established methodologies to interpret campaign effectiveness and identify actionable insights.

4

Actionable Reporting

Deliver transparent, digestible reports outlining recommendations and opportunities for refinement.

5

Ongoing Support

Provide continued support as market conditions evolve, ensuring your strategies remain aligned.

Team planning analytics steps

How We Compare

Your analytics solution versus typical providers

See how our analytical approach, transparency, and support stand apart in advertising performance measurement.

Best Practices

brastelivora Analysis

Data-driven, clear reporting for ad performance

Consultation-based

Detailed Reporting

Comprehensive, easy-to-interpret results every time.

Transparent Process

Full visibility into methodology and recommendations.

Actionable Insights

Recommendations built directly from your unique data.

Market Expertise

Years of experience in Australian analytics.

Dedicated Support

Ongoing guidance for evolving campaigns.

Standard Provider

Basic reporting with less detail and insight

Varies

Detailed Reporting

Comprehensive, easy-to-interpret results every time.

Transparent Process

Full visibility into methodology and recommendations.

Actionable Insights

Recommendations built directly from your unique data.

Market Expertise

Years of experience in Australian analytics.

Dedicated Support

Ongoing guidance for evolving campaigns.